3 Must-Have Components of a Successful Digital Signage Solution
A digital signage solutions is comprised of multiple components from hardware to software and these all work together to deliver the best performance out of a digital sign. Typically, displayed content on a screen falls into three categories: video/entertainment, directional/informational, and static display advertising. The first two are easy to understand as they’re both used to attract customers. The third one serves an important role in the overall digital signage experience as it helps keep your business relevant in the public eye by creating urgency around your brand and products or services.
Hardware for Digital Signs
At its most basic, a digital signage player is a device that connects to a display and plays content. The type of digital signage player you need will be determined by the type of content you want to display. For example, if you want to display video content, you will need a player that is capable of playing video files. There are many different types of digital signage players on the market, so it is important to do your research to find the one that best suits your needs.
Software for Digital Signs
A digital signage solution wouldn’t be complete without great software to power it. Software for digital signs needs to be easy to use and understand so that even those with little technical knowledge can create engaging content. It should also be able to support a variety of file types so that you’re not limited in what you can display. Additionally, good digital signage software will offer templates and other design tools to help you create professional-looking content quickly and easily. And finally, it should be affordable so that you can get started without breaking the bank.
Content Strategy for Digital Signs
A well-crafted content strategy is critical for the success of any digital signage solution. After all, the content is what will ultimately be displayed on the screen(s). There are three key elements to consider when developing a content strategy for digital signage: target audience, message, and call to action.
- Who is your target audience? When creating content for digital signage, it’s important to consider who will be viewing it. Are you trying to reach consumers? Businesses? A specific demographic? Knowing your target audience will help you determine what type of content to create.
- What is your message? Once you know who you’re targeting, you need to determine what message you want to communicate. Are you trying to promote a product or service?