7 Types of Outdoor Signage to Grow Your Business
Outdoor signage is a signage that is installed on to the exterior side of your business, or in another location. This could be stand-alone, placed on a billboard or hoardings as part of an advert or marketing campaign (i.e., roadside advertising), as well as street furniture such as bus shelters, benches and telephone booths. Outdoor signage differs from other types of sign in many ways, including the materials used and its purpose—whether it’s intended to attract attention from passersby or other customers who are already nearby your business—as well as how they are installed and maintained.
1) Dimensional Lettering
Dimensional lettering can be a fun way to add an eye-catching element to outdoor signage and promote your business in an unique way. Using bold, contrasting colors for dimensional lettering can add a certain degree of personality and eccentricity. So, if you’re looking for outdoor signage that helps catch people’s attention while also providing information, using dimensional lettering is a good idea. Try pairing it with another type of signage as well, such as posters or hoardings. You could also use dimensional lettering as part of a wider marketing campaign which uses lots of complementary mediums. The effect might not be immediately apparent but will start adding up over time – drawing more and more attention over time with increasing levels of brand recognition!
The billboard is a tried and true way to grow your business. It’s also one of the most expensive ways—just renting a billboard in some locations can cost hundreds of thousands of dollars for just a month. That makes billboards something best used as part of an integrated marketing campaign; there are other, more affordable ways you can use signage boards. A big plus: Billboard space is always in high demand, which means if you make them a part of your overall advertising plan they’ll be getting noticed.
The right signage has a major impact on your customer’s perceptions of your business and its image. For example, you could have an amazing brand name and logo but, if you don’t show it off with strong external signage boards, you might be limiting potential new customers from finding out about you. On that note, one of your biggest opportunities for increased footfall is through highly visible facades. The three main types are: Windows: When looking at outdoor signage boards, windows are almost always overlooked as they can be difficult to install and expensive. However, they’re also some of the most effective – especially when placed in front-facing shops and restaurants.
The word banner comes from Latin, where it literally means a flag or standard. As you can probably guess, banners are large (usually rectangular) flags that hang from their own rigging or rods. The exact dimensions and specifications can vary greatly depending on application, but most tend to be between 2′ x 3′ and 5′ x 6′. Many businesses use these as outdoor signs for advertising and other promotions during certain seasons, or for any time when they need an eye-catching way to draw attention—think at a busy outdoor fair. Banners usually can be made from either vinyl or fabric materials in just about any color you can imagine.
5) Road Signs
Road signs are one of the most simple forms of outdoor signage. They can be custom made to fit any business, and they can be installed anywhere there is space on or near a road. It’s an effective way to direct traffic, or remind people that your business exists. Road signs are often used in conjunction with other types of outdoor signage like banners and billboards, as well as on their own. This type is perfect for businesses located close to highways, downtown areas or busy city streets.
6) Directional Signs
When looking at directional signs, it is important to consider how they can fit into your broader marketing strategy. When people are looking for something specific, they may use these signs to navigate their way towards your business. However, unless you have a prominent location and an easy-to-understand message, many people will not even notice them as they rush past in their cars or on foot. This makes directional signage more useful for businesses that do not have a centralized location.
7) Illuminated Signs
If you’re trying to get attention with your signage, an illuminated sign is a good way to go. While traditional signs have been around for centuries, their advantage was always their relatively low cost. Now that LED technology has made them much more affordable than ever before, it’s easier than ever for small businesses to go big and grab eyeballs in a big way with street-side signs. Illuminated signs are especially effective at night since they continue shining through rain and snowstorms so you can grab passing drivers’ attention in even less ideal weather conditions. You can also choose from many different colors and fonts on illuminated signs, so if you’re trying to come up with unique marketing messages that drive home your brand’s identity, your illuminated sign is an attractive option.
Outdoor Signage Ideas
Knowing which kind of signage your business needs will help you identify what will work best for your specific location. Here are some common examples that you may already have experienced. These are also commonly known as billboards or billboard advertising: A roadside sign promoting a sale at a retailer, listing daily deals and special offers. They’re generally located on busy roads at main intersections in high-traffic areas.
Outdoor Signage For Business
Whatever your business is, your signage should be designed with your goals in mind. Having a consistent and professional brand will help put consumers at ease as they enter and explore what you have to offer. Make sure that you clearly communicate how customers can interact with you so that they are engaged and ready to spend their money when they walk through your door. Plus, having great signage will boost morale among employees and help build a community of devoted followers for years down the road.
Outdoor Signage Overview
If you want your business to become a global brand, there are two main things you need: awareness and accessibility. The more people who know about your business, and can easily reach it, means increased revenue potential. It’s that simple! To help facilitate those needs, marketers have come up with a range of signage tactics including traditional billboards, bus stop ads and wrap arounds. While these can help put your brand in front of customers throughout their day or week-long excursions into cities or countries around the world; we’re going to focus on some less commonly used outdoor options that will have even bigger impacts if implemented correctly