7 Technologies You Didn’t Know You Could Use for Digital Signage
Are you searching the internet to find the latest technologies you can use in your digital signage comparison for business? If so, you are not alone! Many companies are looking to improve their customer’s experience. And catch the attention of their audience with the latest and greatest digital signage technology available. And, with so many options out there, it can be hard to know which one to choose! To help you make an informed decision. Here are 7 technologies you didn’t know you could use for digital signage comparison.
1) Face Recognition
Many digital signage systems rely on a form of biometric technology called face recognition. Face recognition can identify visitors by scanning and comparing facial data to specific templates of those that have been granted access. The advantage is clear: with little or no action on your part, people can be verified and allowed access into secured areas. To use face recognition, you’ll need to either build a template ahead of time or install cameras that will track new visitors as they enter your lobby. Then, as they enter, their faces will be captured and compared with those already in your database. If a match is found, they’ll automatically be granted access—no passwords required!
2) Internet of Things Sensors
Digital signage Comparison for IoT sensors makes digital signage possible by tracking audience behavior and translating that data into actionable insights. For example, a sensor might count how many people have visited your store or detect when a shopper is ready to buy. From there, you can customize your digital signage accordingly. For example, if an IoT sensor determines that most customers begin their purchase after looking at jewelry, then you could loop in ads for necklaces and bracelets as shoppers move through your store.
3) Real-Time Video Analytics
It’s a simple, but underrated tool: real-time video analytics. It’s ideal if you want to create pop-up displays or adjust your on-screen content based on what’s happening around you. For example, if you’re in an airport terminal and a big announcement comes over loudspeakers—you can change what is displayed based on which way people are looking. Or, if you’re waiting at a bus stop and there are always buses coming but only one person waiting—you could display more info about where they’re going!
4) Speech Recognition
Speech recognition technologies can be useful in applications where human employees would find it too difficult to enter data into a computer. For example, if you need to record and analyze a certain set of data but your employees are busy with other tasks, they could verbally enter that information into a system. The computer then transcribes that information and can use speech recognition technology to accurately turn spoken words into actionable items. (For more information on how speech recognition works, take a look at How Speech Recognition Software Works.) This software is often available as an add-on feature for digital signage systems or as part of enterprise solutions designed to integrate with multiple platforms. Some technologies even have voice biometrics features that allow companies to confirm identities based on an individual’s vocal characteristics.
5) Social Media Integration
A social media integration technology allows you to embed your company’s or organization’s Facebook page. Twitter feed, YouTube channel, and more directly into its digital signage software. This gives people who see a digital sign an easy way to interact with your brand on multiple platforms simultaneously. This can be especially valuable for retailers looking to convert passing customers into return shoppers. Companies can also use such integrations to bring viewers into other parts of their websites where they might learn more about specific products or services. For example, users could click through a Facebook-integrated display ad to view new arrivals in your store’s clothing section or check out in-depth information about one of your latest product offerings.
6) NFC Technology
Near Field Communication (NFC) technology is becoming more popular. Because it’s contactless, it can be used at longer distances than QR codes and barcodes. NFC tags are small and can easily be added to posters or other print materials. When you tap an NFC-enable device on an NFC tag, a digital URL will open up automatically. There are many ways that businesses are already using NFC technology; however, there are other ways it can be used effectively in digital signage systems.
7) Virtual Reality
The technology of virtual reality (VR) is advancing at an extraordinary rate. So if you’re considering a digital signage implementation in a public space. Think airport, casino, or theme park—you should definitely explore VR as an option. While augmented reality overlays virtual elements onto a real-world setting, VR takes users into an entirely new environment. It may seem like something out of science fiction. But VR can be used to take people on tours of faraway destinations without ever leaving their own living room. Businesses are also using it to give customers 360-degree views of products and interior spaces. A well-designed AR/VR system could also incorporate sound and scent to create even more immersive experiences.