How to Create an Engaging and Effective Digital Signage System
Digital signage has come a long way from LED scrolling letters. Full graphics in stunning 4k video allow for maximum impact and control of your brand, whether you’re using it as part of your company’s marketing strategy or setting up an informative system on location to provide information to customers, employees and visitors alike. Here are some tips for creating an engaging and effective digital signage system that brings your brand together.
Why You Need A Digital Signage System
Before we get into how to create an effective digital signage system, let’s take a look at why they’re so beneficial. First, there’s no question that consumers today are far savvier than ever before. In fact, studies show that customers are actually beginning to prefer using self-service technology over interacting with human employees. So whether you have a brick-and-mortar business or you primarily do business online, it’s important that your brand can keep up with your customer’s changing expectations. The bottom line is—digital signage systems allow businesses of all sizes and industries to achieve their marketing goals in a way that was never before possible!
What Makes Up An Efficient And Engaging digital signage systems
The keys to creating a successful digital signage system are not just content, but also design. The message has to be delivered effectively if it’s going to have any impact on those viewing it. Fortunately, there are many key aspects that can make up a good display for your audience: Use as Many Forms of Content as Possible: If you only show static information with no interactivity, chances are high that people will quickly lose interest in what you’re showing them. A good digital signage system includes different kinds of media. Allowing people to watch videos, listen to audio clips, or read text-based messages.
Types Of Displays And Graphics
There are a lot of different options when it comes to digital signage displays. Everything from interactive touchscreens, scrolling LED letters. Self-service kiosks and even project images can be used in your digital signage system. There are endless possibilities for design, so we’ll take a look at some of these display types below. Let’s get started!
Think Before Deployment
Before you deploy a signage solution, you’ll want to think through how it will impact your customers. If you’ve determined that digital signage is right for your business, ask yourself these questions: Do I want eye-catching graphics or simple text? Would a video presentation be more compelling? Should I promote different messages at different times of the day? Who in my organization should approve new presentations before they are posted? How often should new messages appear and disappear (i.e., what’s my content refresh schedule)? What software do I need to create attractive videos or other content, or do I have it available in-house already? How long will it take employees to learn how to operate our signage solution on their own, without additional training from me or other staff members?
Touchscreen Options
A touchscreen allows users of all abilities to interact with your digital signage. Check out touchscreens from companies like Dell, AOC, HP, NEC, and ViewSonic for easy-to-use models that are designed to withstand a variety of environments. Touchscreen displays allow you to run more applications without having a computer installed in your physical space. Making it easier than ever before for people from every demographic and station in life to check out your brand. It’s also worth noting that touchscreens are extremely durable. Meaning they’re ideal for places where high traffic may otherwise damage regular monitors or TVs.
Centralized Control
A key part of digital signage is a centralized control system. An intuitive web-based management platform allows you to control every aspect of your system from anywhere in the world, meaning that you can adjust digital signage messaging at any time and for any location. This saves money by cutting down on labor costs—no need for someone to be physically present at each screen—and it also offers more flexibility, allowing you to quickly adjust messaging based on time of day or seasonality. The result is a high level of engagement with maximum return on investment.
Kiosks Are Better Than PCs
We all know that PCs aren’t as user-friendly as they should be. What if you could put your digital signage on kiosks? That way, instead of a clumsy interface for customers. You can deploy something much more visual and engaging. Kiosks allow for maximum brand exposure on a very versatile medium. You can find them at retail stores, restaurants, and government buildings—even casinos are getting in on it. Getting some kind of digital signage up is one of those things you just have to do in today’s age.
Cloud-Based Management Systems
The main advantage of a cloud-based digital signage system is its ability to adapt. The cloud-based nature means that updates can be delivered through your Internet connection, instantly updating any digital signage screens that are connected to it. You don’t have to install new software, or wait for a DVD, or drive somewhere. All you need is your Internet connection. If you want something updated immediately, on every screen at once—the cloud’s got you covered.
Best Practices For A Successful Rollout
There are a lot of moving parts involved in a successful rollout. If your plan isn’t laid out correctly, you could be working against yourself, or at least hurting your chances for success. Your best chance at success is by preparing carefully, and anticipating problems as they arise. And dealing with them effectively as they do arise. No one is perfect, but following these best practices will give you a leg up on being prepared and being effective in minimizing hiccups along the way. Many digital signage solutions providers can help you get started with creating your own system from scratch; take advantage of their expertise if you don’t have an in-house team that is able to create custom digital signage Software for your business.