How to Choose the Right Digital Signage Hardware for Your Business
If you’re thinking about upgrading your digital signage hardware, you might be surprised to find just how much has changed in recent years. Back in the day, all you needed was some basic LED scrolling letters to get your point across. Now, with advanced technologies like NFC and infrared, digital signage can do so much more than simply display information; it can even interact with your customers and give them exactly what they want when they want it!
What is Digital Signage?
Digital signage is any type of video display that’s used inside a business or other organization. Digital signage systems use a combination of videos, images. Webpages and more to inform customers about upcoming events, company information, or promotions. In fact, digital signage is so powerful that it can boost customer conversion rates by as much as 56 percent. For example, one retail chain saw sales increase 10 percent after installing digital signs that kept customers up-to-date on promotions and featured high-resolution photos of menu items. This marketing tactic not only keeps you relevant in today’s ever-changing marketplace but also helps establish your brand as modern and professional in a way that LED scrolling letters just don’t do anymore.
Types of Technology
There are four main types of digital signage hardware, or components: flat panels, projector displays, touchscreens, and interactive displays. All have unique pros and cons that fit different situations and offer different features. Flat panels, like those often used in airports or lobbies, are attractive but can be expensive, not least because they require a high-traffic area with an electrical outlet within 10 feet of each screen. Projector displays can create more impact in a business but require installation expertise and specialized support teams to manage them properly. Touchscreen technology offers businesses a way to incorporate interactivity into their digital signage solutions but may require costly integrations with other systems.
What Does This Mean For Me?
You may wonder what digital signage hardware is, and how it can help your business. However, when it comes down to it, digital signage is really just an information distribution system; all you need are devices that provide some form of content in a visible way. To get you started thinking about how digital signage could benefit your business, we’ve put together some suggestions on different pieces of hardware (and software) you should consider using in your setup.
Choosing Hardware That Is Good for your Space
Digital signage is nothing without hardware. If you haven’t yet decided on a digital signage system, or if you already have one but are considering upgrading. Then there are several things you should know about choosing digital signage hardware that is good for your space. Do You Need Digital Signs? It’s no secret that digital signs have become far more attractive than old-fashioned A-frame boards and plastic-encased bulletin boards. In fact, nearly 60% of digital signs use either LCD monitors or HDTVs, so it’s clear that businesses want something more out of their signboards than just some words in black and white.
Choosing Technology That Is Good For You
There are many digital signage solutions in today’s market. Sometimes, people can be a little overwhelmed by all of these options. When choosing digital signage hardware, it is important to do your research and choose the technology that works best for you. In general, there are two main types of digital signage technology: static and interactive. Static digital signage is simply a large display that shows advertisements and relevant information depending on what time of day it is or other factors such as weather. Interactive signage solutions also have displays that update automatically but also give customers control over some aspects of their messaging by allowing them to select certain options through buttons or touchscreens located near where they will see these signs.
Choosing The Best Brand/Manufacturer
Choosing a digital signage brand or manufacturer is a big decision. Companies like NEC Display, Seiko Epson, etc… are all respected in their digital signage solutions, but your business has unique needs that need to be met by these manufacturers. Think about what’s most important and you can make sure you find a great digital signage system that fits your company. A few things to consider include: scalability of hardware, ease of use for maintenance and changing out content (and if it requires IT support), physical size needed from digital signs, and how much support is available from 3rd party tech companies if there’s an issue with your system.
7 Questions To Ask When Shopping For Brand X Products
Before you open your checkbook and buy any product, make sure you ask yourself these questions: What does it do? Does it solve a problem that my business has? If not, why am I buying it? Where will I put it once I get it home? Do I have space/power/wiring available to install said item right now? Does its intended use(s) line up with my company’s strategic goals—and if not, why am I buying it anyway?
Get A Quote From A Reputable Source
While you might be tempted to find cheap hardware online, it can come with big problems. Since there’s no warranty, if something goes wrong down the line—either during installation or when you decide to replace or upgrade your signage system—you have a lot of work ahead of you. It’s better to go with a trustworthy vendor who offers warranties and outstanding customer service. Don’t trust yourself? Ask around. You should also ask about features like support for videos and images as well as access ports that make installation easier and more affordable than ever before.
Tips on Installing Successfully (with images)
How do you install your digital signs in a way that will attract attention and keep people coming back? Here are some general tips on installing. You’ll want to select a place where your digital sign will be visible, such as near a cash register or by an entrance or exit, so you’ll want to figure out how high it needs to be hung and how far away it should be from people. You can also use signage hardware that allows you to change what it displays often, like menus and sale information, which means there will always be something new and interesting for customers. Finally, if your business relies on more than one language, make sure you get signage hardware that has text capability in multiple languages—otherwise, you may lose business just because of simple translation problems.