Interactive and Engaging: Digital Signage Solutions That Wow
Digital signage solutions have come to define the modern era of communication in public places. Using high-tech equipment and graphics, these interactive displays engage audiences and tell them what they need to know in a visually appealing and aesthetically pleasing way. Digital signage solutions offer all kinds of ways to get your message across, from multi-screen video walls that deliver multimedia content to flat screen menu boards with cool graphic details and fine typography. What can digital signage do for you? Find out here!
What is Digital Signage?
An interactive digital signage player with a touchscreen interface that allows users to browse through different content, select movies, and play them on a digital display. Depending on your needs, you can also add wireless capabilities so you can use an interactive player for advertising campaigns at remote locations. Outdoor digital signage refers to signs that are meant to attract attention from a wide audience using video or other multimedia content projected onto large screens.
Instead of information about products or services, these types of signs advertise events or activities. Signs in airports and train stations often include weather reports, gate numbers for arriving flights, maps for tourists looking for nearby landmarks, tourist information about points of interest nearby—the possibilities are endless!
Best Uses for Digital Signs
The first use of digital signs is to get more traffic through your doors. If you’re a restaurant, for example, then digital signage on your outdoor patio can advertise your specialties and provide information about your store. Outdoor digital signage can be used to boost foot traffic; if shoppers are walking by, it will catch their attention long enough to make them stop.
The next best use of digital signs is to deliver marketing messages. For example, when you’re running a sale or new product lines are coming in, you can flash them onto outdoor or lobby signs. People will see these updates and spread them through word-of-mouth advertising…and now your business has free word-of-mouth advertising! The third best use of digital signs is brand recognition.
Why Are Digital Signs So Effective?
There’s a reason why digital signs are used to communicate everything from products to corporate messages. And it has a lot more to do with human nature than you might think. It turns out, people find it incredibly hard to resist watching moving images on a screen, so displaying ads on LCD screens in strategic locations can be a very effective marketing tool.
From there, all you need is some high-quality content that delivers real value. That way, when people watch your video ad or read your text message on an outdoor sign, they’ll remember what they saw and hopefully take action.
For example, if you run a restaurant chain looking for new customers or an app developer looking for downloads, then consider using outdoor signage as part of your marketing strategy. The key is to make sure your message stands out by being creative and interactive. After all, digital signage solutions don’t have to just look good—they have to get results!
Advertising on a Small Budget
Outdoor digital signage solutions are a great way to draw people in if you’re advertising on a small budget. For example, when Madison Square Garden was expanding their stadium, they used outdoor digital signage to inform fans about construction progress. They created interactive walls that allowed customers to access information about upcoming events and get excited about what was coming next.
In just three months, Madison Square Garden saw an increase in brand awareness of 71 percent, which is unheard of for an organization their size. When you’re advertising on a small budget, look for ways that you can use interactive digital signage to create excitement around your brand. Chances are good it will work better than handing out fliers every time!
Digital signage solutions are easy to install. Just take out your old menu board, set up your new digital signage player in its place, plug it in and you’re done. You can even do it yourself if you want to save money.
All you need is a screwdriver! If we provide installation services, our technicians will do everything for you; just show them where you want your new sign to go. It doesn’t get any easier than that! For schools or other institutions with limited resources, digital signage systems offer an inexpensive way to deliver content to students or employees throughout a building.
Instead of posting paper schedules on bulletin boards, which often get lost or damaged over time, schedule information can be displayed on digital screens for everyone to see clearly. Digital signage players can also be used as part of an interactive kiosk system where people interact with each other by sending messages back and forth from different locations around campus.
How Do I Get Started?
Choosing which digital signage solution is right for your business or organization can be a little confusing. First, think about what you want to achieve with your digital signage program. Is it to reinforce your brand? Provide up-to-date information. Or perhaps push people toward a purchase decision? Second, review all of your options.
While you might think that video is always going to win out over static images, what’s really important is how you’re going to use each medium and how they’re going to work together as a cohesive unit. Once you’ve got these two questions answered, then get started!
How can I improve my digital signage?
After deciding that you need a digital signage solution, your next step is to figure out what type of system will work best for your business. Companies looking to get started on a modest budget might choose a single screen with little built-in interactivity or could opt for a menu board that allows employees to select an item from an easy-to-read list.
More sophisticated businesses might want something more advanced like large video walls in public spaces. If that sounds like you, we’ve got solutions for every need—but before you invest in an expensive system, make sure you have answers to these questions: How much customization do I want? Do I want my signage integrated with other technologies like POS systems or even smartphones?
What are the types of digital signage?
There are many different types of digital signage, each one suited to a particular purpose. They can be categorized by its function: informational, interactive, or experiential. You should choose your type based on what you’re trying to achieve with your signage.
For example, if you want to share important information that needs to be immediately available (e.g., emergency procedures), an informational sign would work best for you. However, if you’re planning on running ads for various products at a train station, an interactive sign would be better suited for your needs.
How do digital signage systems work?
You probably already know how digital signage systems work. An LCD monitor, some speakers, a controller—but what if you’re looking for something a little more sophisticated? Advanced digital signage solutions like video walls and interactive touchscreens can truly engage customers with rich multimedia experiences, especially when used in combination with sensory effects such as lighting and scents. But not all solutions are created equal; it’s important to find a company that can offer advanced solutions tailored to your unique needs. Here’s how digital signage works today.