Maximizing Your Brand Impact with a Digital Signage Solution
When it comes to digital signage solution, KiwiSign is your one-stop-shop for all your digital signage needs. Whether you need an easy-to-change menu board or a stunning 4k video display, we can help you get your message in front of customers and employees in the most effective way possible. Don’t believe us? Let’s take a look at some of the ways digital signage systems improve brand impact, both big and small!
What are Digital Signage systems?
Digital menu boards are used as an advertising and customer retention tool for businesses. They can be found in restaurants, coffee shops, stores, hotels, and on transport systems. From menus to location and other information, digital signage has been created to increase sales by keeping customers engaged in your brand. Typically using an LCD screen or projector in a public area of your shop/business these can be changed at any time allowing you to easily update them throughout your day.They offer an extensive range of quality products to suit every need – from touch screens, direct HDMI input through to full video walls! Changing content is easy too allowing you to easily customize your menus as required.
What are the benefits of using a Digital Signage solution?
We’re not just talking about signs that display your company logo. With digital signage, you can actively market to customers and ensure that they get in-depth information about your products or services. You can also push news, events, menus and so much more directly to your customers through digital signage solutions. It’s easily one of the most effective ways to interact directly with your audience without forcing them to pick up their phones or walk into a building (or drive around town!). Plus, it allows you to be more flexible and adaptable than ever before. With digital signage software, you can customize everything from font size and color to animations—and do it all from an app on your computer or smartphone.
How can it be used as part of your marketing strategy?
Outdoor signage is an essential part of any company’s marketing strategy, and digital signage takes it to another level. But, like all technology purchases, there are different options to choose from and it can get confusing. By having a thorough knowledge of what you need and what you’re looking for, you can spend your time making decisions about other important parts of your business instead of researching new technologies. Investing in digital signage software is just one way that businesses can bring in more customers—and help them remember your brand. Click here to find out how KiwiSign can help you today!
What are other benefits apart from marketing?
In addition to spreading your brand awareness, digital signage systems are also useful in promoting safety and security. For example, LED scrolling signs can communicate emergency procedures and locations of fire extinguishers and first aid kits, keeping employees better informed and acting more efficiently when emergencies occur. They can also be used to display how long customers have to wait before they’re served so they know when it’s their turn (or when it’s not worth waiting). In any situation where you need consistent visibility or guidance for your employees or customers, a digital signage system can help you achieve these goals.
What to look out for when getting it installed?
Many brands find that after all of their hard work in developing a business plan and how to start, they then realize they cannot go ahead and get their signage solution installed because they are unsure of how to proceed with getting it installed. It’s very simple; you just need to do some research. Contacting companies such as KiwiSign, who specialize in outdoor signage solutions can give you details about what is involved in installing your own system. Ensure that your budget is set properly so there are no hidden costs. Outdoor digital signage should be easy to change by staff or by yourself if need be. Doing proper planning before deciding on which company you choose will save time and money down the track.
Introduction To Digital Signage Solutions
Digital signage solutions are ideal for displaying real-time information to visitors. The best digital signs include high-definition video, graphics, and audio. This results in eye-catching displays that grab attention and draw people in. Learn more about digital signage solutions here! One of our most popular digital signage products is KiwiSign Digital Menu Boards Software.
These dynamic menu boards can be used in many ways: restaurants, bars, and hotels, as well as retail stores. Digital menu boards make it easy to display a full range of content, including video images and text messages—even coupons or advertisements. With so much flexibility available, digital menu boards can easily be updated to match any special promotions or seasonal events at your business or organization. In addition to saving time on updates and communication between staff members, digital menu boards also provide an attractive way for customers to view your menus without cluttering up physical space around your establishment’s front desk or counter area.
What Is Digital Signage Solutions?
Digital signage solutions can maximize your brand’s impact by presenting relevant information or multimedia content at exactly the right time, in exactly the right place. While traditional static signage can only relay information one message at a time, digital technology allows for dynamic messaging, based on multiple factors. This could include weather forecasts, custom menu boards, and advertising schedules. Whatever you want to share and whenever you want to share it is possible through advanced digital signs and video displays that are networked and managed remotely—your brand never has to be static again. So what are you waiting for? Start your free consultation today!
Why It Does Grab Attention For Modern Digital Signage Hardware?
The three types of technology that bring digital signage to life are LED, CRT, and LCD. Each has its own unique features. LED is a self-emitting technology that can change colors and shapes in an instant and displays video flawlessly without pixelation. CRT screens use cathode ray tubes for displaying high resolution images, which is especially great for streaming content at 1080p or greater. LCD screens feature slim profiles, vivid colors, and high brightness levels—all while consuming less power than other display technologies available on today’s market. No matter what your business needs are—from sending real-time alerts to playing archived footage—your digital signage solution will capture your audience’s attention and ensure your brand stays in their mind!
Why It’s Very Popular Signage Options with KiwiSign?
KiwiSign provides you with some of the best signage solutions, either indoor or outdoor. We offer digital signs that can be displayed on large screens, giving you maximum brand exposure to your customers. Whether you’re aiming for simply setting up an automated menu board or something more advanced like attracting traffic to specific locations in your store or office, we have everything covered. You don’t have to worry about issues like connectivity or installation—KiwiSign’s experts are there to ensure your sign-to-screen experience is of utmost convenience and quality for you.
What Is Outdoor Digital Signage?
Traditional advertising is great, but you want your brand to be everywhere. Outdoor digital signage gives you access to hundreds of locations for a fraction of what it would cost to do physical advertising at those locations. When your customers walk by your brand and see messages customized for them, they’ll remember that feeling and think about it when they need your services or products. What’s more, outdoor digital signs are simple to update so you can change messaging as often as needed.
What Is Menu Boards?
Menu boards have become increasingly popular in today’s business world, especially among restaurants and food chains. However, they are not just a way to showcase what you’re selling; they can be used as brand ambassadors. With menu boards in place, you can deliver your brand promise and provide value to customers even before they walk through your doors. You can put up menu boards all over your location including windows and walls so that when people see them or walk by them repeatedly, their awareness of your company rises. And it makes it easy for customers to find out about new products or promotions before you even announce them to anyone else!
What Is Room Schedule Signs?
Room schedule signs are one of KiwiSign’s flagship products and for good reason. Room Schedule signs provide your customers with instant knowledge of what events are occurring in which rooms, as well as when. If you know an event is important to attend, then you can book it into your own calendar and even share that event to your social media platforms. By sharing events from our room schedule signage display boards we get more people attending an event which translates into more business for you!
What Is Video Walls?
Video walls can be used for any purpose and they are able to engage visitors and drive sales. Although video walls are expensive, they produce high returns on investment (ROI). According to research, businesses that use video walls achieve a 33% increase in sales than those who don’t. This was estimated by Business Insider based on statistics from companies that sell video wall solutions. The ROI is determined after evaluating how much revenue businesses make by displaying videos in different locations of their establishments compared to how much it costs them. Even without business stats, there is no denying that video walls are valuable tools for attracting customers.
What Is Touch Screen Signage?
Just like touch screen computers and smartphones, touch screen kiosks offer a full touchscreen experience to users. This gives you greater control over how your content is displayed and how it is interacted with. For example, while scrolling letters may be fine for in-store menus or product descriptions, it’s really no way to highlight products that need detailed information. Likewise, menus work great for restaurants but may not be sufficient for things like dentist offices or real estate agencies that need more robust scheduling controls. Touch screen kiosks eliminate these problems by allowing you to present whatever information you want in whatever format makes sense for your application. As far as custom signage goes, touch screens are about as flexible as they come—especially when paired with digital signage software.
Complete Digital Signage Solution
A digital signage system is actually quite simple, it’s just made to look complicated. Essentially you have an array of TV screens connected via ethernet to a central PC. You could use an off-the-shelf PC and network storage drive, but you won’t be able to change anything when you need to without taking everything down and swapping hardware. A custom solution built for digital signage will be more reliable, flexible, allow for easier changes, and most importantly it’ll probably cost less as you don’t need to include any of your business’s core systems in your digital signage setup.
Deliver high-quality, engaging Content with a Better Customer Experience
To maximize impact, digital signage solutions should deliver content that is interactive and dynamic, but these solutions can also be used to push out important information to customers as well. For example, if you have an office building where people tend to leave at different times every day, an LED display could be programmed with your company’s customer service phone number and directions for filing a workman’s comp claim. Employees will get immediate answers when they need them without picking up their phones or distracting from customer care. When customers see helpful messages and ads on display screens throughout your office or retail establishment—or digital billboards outside of your business—they know they are dealing with a responsive business that has their best interests in mind.
All-in-One Product Configuration Featuring Exceptional Durability & Crisp, Sharp Visibility
KiwiSign’s flagship display offers maximum real estate for your message. The open frame design allows for easy changes to content, and it can be mounted or stacked with other products to create an interactive, modular display wall. Featuring exceptional durability and crisp, sharp visibility, you’ll get your money’s worth over time. Changeable Screens in Seconds: Need new signage? Swap out screens as often as you like—it’s quick and easy to do, so you can provide ongoing information about specials, new features, etc.
We’ve Got Content Management Covered
Get in touch with us today to talk about your specific digital signage requirements. From simple LED menus through to multi-screen entertainment systems and 4k video walls, we’ve got you covered. Our talented designers will get to work on creating an impactful brand image that is uniquely yours – from custom logos to eye-catching videos, we’ll work with you every step of the way until you’re completely satisfied. The first stage of your sign package is free of charge – so if you have any questions or just want to find out more, give us a call today!
Fast & Easy Installation, Uncomplicated Logistics
KiwiSign digital signage can be installed in as little as 30 minutes. You don’t have to be an expert! We make installation easy, even for complete amateurs. This ease of installation means that you’ll save on costs. You no longer need to call on an electrician, or set aside time for software integration – we’ve done it all! As a result, your budget is safe and you can be sure that your investment is protected against rapid technological obsolescence. Customers tell us they appreciate being able to quickly update their menus, too. Keeping up with trends is important – but not at any cost! It’s easy for customers to stay updated about new offerings via our wireless technology (updates are delivered automatically).
Professional Services – Your Single Point of Contact & Long-Term Protection
As you navigate through your day-to-day, is it difficult to keep track of all your business devices? By consolidating these different types of technology, Panasonic’s Professional Services helps you protect your company from data loss and downtime, increase staff productivity and simplify remote support. This allows you to get back to focusing on what matters most: running your business. We take care of everything for you. And when we say everything we mean it! We provide reliable hardware that is always kept up-to-date as well as providing unlimited remote support – by phone or using our innovative web interface – so if anything goes wrong with your technology, someone will be there to fix it.
Our mission is to help people communicate better.
It’s been said that our eyes are locked into place while watching TV. Whether it’s true or not, why do we need to be locked in when what we see is full of low-impact visual distractions? A digital signage solution allows you to provide your customers and clients with engaging content that grabs their attention and keeps them connected to your brand message. The right tools can also allow you to track reactions through click tracking and surveys, giving you invaluable data on what resonates best and what needs more focus. Whatever your strategy, now is as good a time as any to get started if you haven’t already.
What are digital signage solutions
What are they? What do they do? What can they accomplish for your business? Think of digital signage as a specialized version of an electronic message board. Think big screens in Times Square or high-traffic airports, but instead think about delivering targeted messages to specific sets of consumers at key points throughout their shopping experience. The idea is that businesses can display messages on strategically placed screens designed to attract consumer attention and push shoppers toward desired purchases and brand loyalty. So what kind of impact can digital signage have on your business? How exactly does it work?
How Does Digital Signage Work?
A digital signage solution lets you display videos and images that change depending on who is looking at them. For example, if you’re a retail store, your customers might see an image advertising an upcoming sale or special event happening in-store. The images can also be used to promote products and inform people about services and features available in-store. They can also be used for public service announcements such as school closings, emergency notifications, or weather updates.
What Is a Digital Signage Media Player?
Digital signage media players are compact boxes that are built for one thing: playing digital content. This can include images, text, or video. These devices generally connect to your network and play videos directly from cloud storage solutions like Google Drive, Dropbox, or Microsoft OneDrive. When you add a file to these services from your computer or mobile device and then enable sharing in their settings, you can share files directly with these digital signage media players without having to put it on an external hard drive. The only downside of digital signage media players is that they tend to be very expensive—the cheapest models can cost several hundred dollars!
Type of Digital Signage Solutions
When considering your digital signage solution, first determine how you want to display your message. There are 3 main types of digital signage options: table tops, posts and video walls. Each type requires different hardware configurations and serves a unique purpose based on its physical form factor. Deciding which is best for you involves taking into account factors such as whether or not you need mobility in your sign (tabletop), how many screens you need to fill up space (video wall), or what shape will fit in your office (post). You also have to consider size – since there are so many different screen sizes that can be used in digital signage – because it’s easy to go overboard when purchasing displays.
Digital Signage Software
Before you spend thousands of dollars on digital signage hardware, take some time to consider what type of signage software best meets your needs. Many businesses jump straight into making their own custom software using WordPress or other web platforms and soon realize that building and maintaining their own software is far more expensive than they had imagined. Instead, consider using off-the-shelf solutions to get your business up and running quickly at minimal cost while still being able to make changes yourself without spending hours learning how to code. If your business requires more customization in your design and functionality, consider investing in custom programming services or contacting one of several companies who specialize in creating affordable digital signage solutions such as outdoor LED displays.
Digital Signage Hardware
The core of any digital signage solution is hardware. Most hardware options will come ready to plug-and-play and setup within an hour. Our team can help you navigate though hardware options as well as which will best suit your needs. We also have existing relationships with several IT companies that allow us to give you competitive pricing without compromising quality or reliability. A popular option for digital signage solutions is 4K displays, these have 4 times more pixels than standard 1080p screens, so text and videos will be sharper than ever before. These tend to be on the pricier side but are worth it for presentations that require them. Many businesses choose LED displays which are great because they can change colors depending on what type of content is being displayed.
The Buyer’s Guide to Digital Signage Hardware
The digital signage industry is still quite young and there are plenty of companies who claim to have great solutions, but if you want to maximize your brand impact when spending on digital signage, it’s important to know what exactly you need in order to run your store properly. Without a video player, you won’t be able to play video, but that alone isn’t enough. Once you figure out what features matter most for your type of business and location (such as a mall or downtown area), then it becomes easier for us to find you solutions that will work for you. This guide will help steer you in the right direction so that you don’t waste money on hardware solutions that won’t work out for your specific situation.
How to choose a digital signage screen
Choosing what type of digital signage to display can be a tough choice. If you’re looking for something long term, it’s helpful to think about how you’ll use it, what graphics your business needs and where exactly you want it displayed. How will people access your screen? For example, if you want something that is easily changeable, touchscreen tablets might be ideal. On-wall screens are also an option if space is limited or if you need an indoor/outdoor solution. However, these types of screens tend to have lower resolution than their on-counter cousins so choose carefully! The size of your screen should depend on how much content you need to display and how visible you want it to be.
Different screen types for digital signage
Choosing what type of screen is best for your digital signage application will be largely determined by your objectives. While there are many different options available, most digital signage applications fall into one of three categories: 1) Menu/Wayfinding Displays 2) Information Displays 3) Interactive Displays. Below we’ll discuss some of the primary advantages and disadvantages to each in hopes that it will help you make an informed decision about which screen is right for you. Not sure which screen is right for you? Use our Screen Selector Tool!
Digital Signage Solutions
The primary reason for installing digital signage is to get your brand in front of as many customers as possible. The best digital signage solutions allow you to maximize brand impact by creating custom messages, media, and experiences for each group of customers. By presenting specific content to specific people at specific times, you can drive traffic and boost sales by helping customers make quick decisions, find what they want quickly, or learn more about your products and services. Our full-service digital signage solution allows you to effortlessly change content on any display at any time using our web-based CMS (Content Management System). KiwiSign makes it easy to manage your displays from anywhere so you’ll always have a perfect message waiting for your customers.
How To Design Your Digital Signage System
When you hire KiwiSign to design your signage solution, we focus on maximizing your brand’s impact by pairing an attention-grabbing video display with your message. The team at KiwiSign can help you pick out digital displays that are simple and easy to navigate. But first, it’s important to understand exactly what goes into designing a digital signage system for your business. Here’s how
Advertising with digital signage
Many businesses are missing out on an easy and cheap way to get their brand in front of customers: digital signage. This form of advertising is available everywhere; on every block, and many people pass it by without noticing. Use digital signage to help your business stand out in a good way, by allowing you to control what people see when they walk by your store or drive past your company building. There are several types of technology that can be used for digital signage, from LED display screens to projection-based displays and more.
Digital Signage Advertising Can Promote Your Business
Promoting your company is not only important to help attract potential clients, but can also help you reach more people that are looking for products and services like yours. By using digital signage, you can take control of your advertising spend by controlling which ads are shown at what times, as well as, analyze sales results in real-time to create a positive ROI. The Best Advertising Is The One That No One Notices: That’s right. It might sound strange but if everyone notices your ad then it’s not doing its job. If potential customers don’t notice your brand or product, then how do they know who you are?
WHAT IS DIGITAL SIGNAGE ADVERTISING?
Digital signage is used to show images and information to people as they move through public spaces. Depending on where you’re setting up your digital sign, you may want it to draw attention without being too bright. After all, nobody wants to sit in front of a blinding light while they’re trying to enjoy their meal! In some cases, you may want your digital sign to display content that changes over time. For example, if you own an outdoor restaurant or bar, your digital signs can keep everyone in-the-know about daily drink specials. If you have weather alerts for your area, your sign could broadcast that information so customers know when conditions have changed—in essence giving them more reasons not to drive home drunk. How do these types of businesses maximize brand impact?
WHAT TYPE OF DIGITAL SIGNAGE SOLUTION IS BEST?
There are many digital signage solutions on the market today that can effectively advertise your brand. Whether you choose to deploy indoor or outdoor, interactive or static, text-based or graphic displays, digital signage is one of the most cost-effective ways to present branding and information to your customers. The first step in choosing what type of solution will work best for you is identifying who your target audience is. One would never display an ad for luxury cars in a grocery store parking lot and vice versa – it wouldn’t make sense from a business standpoint, but also not from an aesthetic perspective.
How to Create a Digital Signage Marketing Strategy
Choosing your digital signage solution is only one aspect of getting started; you also need to decide what it is you want to say and how you’re going to convey it. This is where, once again, that all-important marketing strategy comes into play. Here are some steps for developing yours: 1. Map out your desired results and outcomes. 2. Brainstorm themes for each message that gets communicated by your digital signage network in terms of demographics (who does each message appeal to), behaviors (what are they doing when they see these messages), content (what will be displayed) and channels (how/where will it be displayed). 3. Now that you have themes in mind, decide who’s going to create them—your marketing team or external contractors?
What is Digital Signage? The Digital Advertising Revolution
It’s not often that technology and advertising come together to create something so impactful. The rise of digital advertising screens is clearly a sign of things to come for more companies as consumers spend more time looking at screens than ever before. With mobile devices, laptops, and tablets in play, there are plenty of opportunities for brands to have their message displayed on all kinds of channels. Screens can provide dynamic messaging, allowing companies to test different messages and see what works best. The possibilities are virtually endless when it comes to digital signage displays that show people advertisements whenever they go outside or even walk down certain hallways at work! Think about it: you could be constantly surrounded by an advertiser’s brand, whether it is seen by your eyes or not!
The Advantages of Digital Signage
Today, digital signage is quite literally everywhere. It can be found in airports, malls, restaurants, hospitals, and even classrooms. The reason for its popularity is simple—it’s highly versatile and customizable so it can best suit each space. While traditional signs don’t allow for much flexibility or personalization, a digital signage solution can be reprogrammed to display different messages throughout the day or even have video capabilities to feature news clips or product promos from your company! In fact, digital signage has been shown to increase brand recall by as much as 18% because customers are exposed to your message more often throughout their visit. These are just some of the many reasons why so many businesses are turning to digital signage as their next marketing solution!
What is a digital signage advertising network?
For businesses looking to reach as many customers as possible in a short amount of time, digital signage can be an effective solution. A digital signage advertising network is comprised of video content that runs on connected display devices throughout a location. These devices can be located anywhere you want: in public spaces like airports, stadiums, and shopping malls; or in private spaces like restaurants, retail outlets, and grocery stores. The ideal way to maximize brand impact is by having these screens appear in strategic locations so that when people look up from their smartphones or laptops they see your business’ message, increasing exposure for your brand and potential leads for your business.
What do I need in terms of digital signage advertising software and hardware?
Like all electronic advertising, you’ll need software and hardware to run your digital signage. You can get both from one provider or go for separate solutions that are specialized for each purpose. The best digital signage software allows you to quickly and easily create slide shows in any format; change content on an hourly, daily, weekly or monthly basis; schedule breaks when needed; view graphs of traffic throughout each day/week/month; track viewers by demographic information (make and model of the car they drive) or IP address – plus more. When shopping for digital signage software, be sure to ask what formats it supports. If you want your slide show to have different fonts and colors across different slides, make sure the software has that capability.
What are the benefits of digital signage advertising?
Digital signage advertising can be one of your best marketing tools. A digital sign allows you to display visual messages and graphics in specific areas, such as airports, shopping malls, or railway stations, where traditional billboards would not be allowed. The main benefit of using digital signs is that they are much cheaper than other marketing options, such as TV advertisements. The costs for a digital signage system depend on how big it is, what features it has and whether you use an in-house software program or purchase retail software from third-party vendors.