The Top 6 Benefits of Using a Digital Signage Player
Digital signage players are physical display devices that play content on your screens. While they are not software themselves, these players work hand-in-hand with digital signage software. There are two kinds of digital signage players: standalone and non-standalone players.
Both deliver the same ultimate purpose, but their differences may cause you to prefer one over the other. Based on your needs, budget, available tech resources, etc. Here are five benefits to using a digital sign player in your organization.
1) A Digital Signage Player Brings Multiple Devices Together
A digital signage player can help you bring your screen together under one, simple interface. This allows you to more easily manage multiple screens and ensures everything is working as intended. This can save you time, money, and hassle in general. If your business currently uses multiple players to control its displays, then it’s likely going to be worth it for you to update your system with a player that offers greater compatibility. That way, all your screens will work like they should without any hiccups or headaches.
2) Brand Consistency
By using a digital signage player, you can keep your branding consistent across all screens where you are playing content. This consistency will build brand awareness and increase retention rates for your business. For example, if your logo appears at all touchpoints for your business–from when someone drives by one of your locations to when they walk into one of your stores. You’ll be more likely to stay in their mind. A digital signage player helps do that by helping to streamline and manage content throughout each location or building while maintaining cohesive messaging across each screen. With so many options in digital signage players on the market today, there’s no excuse not to be seen!
3) Unifies Content Across Multiple Screens
When you use digital signage, it’s likely that your organization uses multiple screens to display content. The problem with connecting those screens is that each one needs its own player and software. This can be expensive and create operational complications, such as managing multiple logins or pointing players to their own CMS. With a single digital signage player, you can connect all your displays and operate them from one device. Allowing for a unified login that enables sharing across all displays also makes life easier for IT and facilities staff alike.
4) User Experience
The simplest way to think about using a digital signage player is that it allows you to play content on your screen without having to connect any cables. This makes setup and installation incredibly easy, freeing you up to focus on other aspects of running your business. Additionally, setting up is much less costly as players are often cheaper than acquiring an actual touchscreen (and if your business already has touchscreens, then digital signage players can be used as extra screens). All in all, there’s a little learning curve with using digital signage players—you’ll want them for their simplicity!
5) Simplified Management
A digital signage player is usually installed on a physical device like an LED screen or monitor. You then connect your digital signage player to your CMS (digital signage software). This allows you to manage all of your screens through one web-based dashboard. It’s important to note that there are some products out there, such as Ruckus Media and Zensys, that come with their own CMS. In these cases, it may be best to stick with what they offer if you can. However, most businesses will want to use an external CMS for greater flexibility in managing multiple channels and playing different types of content simultaneously.
Benefits Digital Signage Player
Before we get into what makes digital signage players so great, let’s talk about why you need them in your life. While any type of player can be used with any platform, some platforms and players work better together than others. Customization: Each platform has its own CMS, meaning that if you use one CMS to manage your screens it will only display content designed for that system. By using a player, you open up your options because it will play content from multiple CMS platforms—like yours and others. 2.
How Effective is Digital Signage Player?
A digital signage player allows you to more easily manage your screens than if you were to rely on your CMS alone. If you have only one or two locations, then sticking with your CMS might be adequate for your needs. But if you are managing an enterprise-wide network of screens, then it makes sense to use both tools. For example, as soon as you need to change anything on a screen from one location, all other locations will pick up that change instantly (with many digital signage players), something that is not always possible when relying solely on software. This gives you greater flexibility in terms of what and how content is displayed at each location, while also making management and administration easier
Digital Signage Player Review
Deciding on whether or not to use a digital signage player requires an assessment of your goals and needs. Before making any purchases, it’s important to review which models offer what benefits for your organization. There are many factors that influence purchase decisions, but it all starts with you knowing what you want from your digital signage player before deciding how you’ll implement it into your organization. Do you need screens in multiple locations?
How do you plan on securing and managing devices? What features are most important to you? Will these factors change as time goes on? All of these questions should be considered before selecting a digital signage platform. If nothing else, answering them will make selecting players more straightforward when they’re available at no-cost trials or demos!
Digital Signage Player Price
The average price range for a digital signage player is $150 to $300. This may seem pricey, but once you factor in how many hours, you’ll be able to use it (some players have played non-stop for several years) and add in future cost savings from reducing IT support costs, you’ll see that these are worthwhile investments. Not only will they last longer than other hardware solutions, but there’s no need to constantly update them as new software or hardware becomes available. They’re also super easy to install and use, so your employees can quickly get up and running without needing much technical expertise or training. Plus, with one player working across an entire network of screens, you’ll see significant reductions in ongoing maintenance fees over time.