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Why You Need a Digital Signage System for Your Business

For the past few years, digital signage System has been gaining popularity among small businesses across the country. If you haven’t heard of this technology, digital signage refers to interactive information displays that are used in commercial settings such as shopping malls, airports, and retail stores. Although there are many advantages to using these systems, the most important one is to increase sales. Digital signage systems can help you accomplish this by increasing the efficiency of customer service, providing on-demand product information to customers during peak sales hours, and more! Let’s take a look at how digital signage can help you increase sales in your business!

Success stories

A digital signage system was needed to replace several paper menus, posters and room schedules at our latest location. The resulting new menu board allows us to remove several employees from their current jobs and shift them towards higher revenue opportunities. — Ami Nguyen, Store Manager – Jamba Juice Summerlin South Las Vegas NV (6/22/17)

A digital sign in our store has saved us hundreds of dollars since we started using it three years ago. It takes up very little space and is an amazing tool for promoting upcoming events or deals during slower times. — Alan Lee, Store Manager – United States Postal Service McCarran Airport Las Vegas NV (6/28/17) The digital menu board at our location allows us to promote different specials throughout each day. This helps increase sales by keeping customers informed about new items or discounts they may not have known about otherwise.

We’ve been able to save thousands of dollars by printing out less menus, posters and room schedules over the past year. We also don’t need to hire as many employees to update them anymore! The system itself is easy to use and makes updating any changes much easier than before.

How much do they cost?

Digital signage systems can be expensive, but it’s important to note that you don’t need to purchase everything at once. A sign or menu display doesn’t need to cost thousands of dollars. Many modern signs will work with your smartphone, allowing you to control and update it when you have time rather than having to go out and buy a whole new system. Depending on what your business requires, digital signage could end up saving you money over time if it cuts down on man-hours spent posting menus or managing room schedules.

What features do I need?

When you’re considering which digital signage software is right for your business, it’s important to take into account all of your business needs and goals. Do you want to be able to show videos on multiple screens? Or would you prefer that all of your video content play back simultaneously so you can play one video across every screen? Another important feature to consider is how much control you want over signage software. Does everyone in your company need access to change messages or graphics? Or is it only necessary that someone with IT/Tech experience be able to adjust messaging as needed? Once you’ve decided what features are important, then it’s time to narrow down and compare digital signage software options.

Do I need help installing it?

If you have any programming experience, chances are you’ll be able to install and configure your own digital signage system. Many systems have installation wizards that take you through step-by-step instructions. If you don’t have programming experience, however, it can be time consuming (and expensive) to find an engineer who is comfortable working with new technologies. In fact, if your business requires a lot of on-the-fly updates and decision making, it may make more sense to outsource your digital signage work to an expert in these matters. Even if you decide to do your own installation and maintenance, consider hiring someone like Digital Resource Group as support staff. They will handle all things IT so that you can focus on what’s important: maximizing ROI.

What kind of content should I display?

There are many uses for digital signage. It can be useto advertise new menu items, display upcoming events and highlight an employee of the month. Digital signs are great at engaging customers and keeping them informed of everything going on around your business. Here is a list of common types of content that can be displayed using digital signs: Digital Menu Boards – A real time visual update on menu specials or new additions to your menu Digital Room Schedule Signs – A dynamic schedule showing when different departments will have their next shift or when workers will be out on break Digital Information & Alerts – Upcoming promotions, events, or any other relevant information you wish to share with employees and/or customers.

Where should I put my digital signage?

A digital signage system allows you to reach your customers with targeted messaging that can be easily changed and updated. The first step is deciding where to put your displays. Start by thinking about what information will be most useful and relevant to visitors, employees, and other key groups in your business. Consider places like: entrances/exits; waiting areas; customer service desks; break rooms; restrooms or anywhere else you might have people hanging out who could benefit from getting their attention at just the right moment.

What else do I need to consider before buying a digital signage system?

Sure, you want digital signage because it looks cool. And that’s important. But there are other factors you’ll need to take into account before you get too serious about your purchase. Does your business have room schedule signs? Digital menu boards? Do they need to be seen by customers, or are they meant more for employees only? How many screens do you need and how big should they be? Can your message be changed in real time or will it all be pre-recorded (and how often)? What kind of technology is available now and what does it look like in 2 years when you’re actually ready to roll out with a system? Knowing these details (and others) will help ensure you make an informed decision—one that works for both your budget and business needs.