Why You Need a Digital Signage System for Your Business

We’ve been hearing the word digital signage more and more often, especially in the marketing and retail industries. A digital signage system refers to signs or displays that feature digital technologies. Whether it’s on-demand video or LED scrolling text. What makes these systems so different? What do they do that traditional signs don’t? And are they even worth the investment? We have all your answers right here, so read on to learn why you need a digital signage system for your business!

The Benefits of Digital Signs

Digital signs provide your customers with a direct line to your business, which is an opportunity that shouldn’t be passed up. Whether you want to broadcast upcoming events or specials. Digital signs are an inexpensive and effective way to reach more people while they’re at your location. And if you want even more advanced advertising options, you can use cloud-based software to set up target ads based on location, time of day, and browsing history. For example, if your restaurant gets busy at lunchtime on Wednesdays but not during dinner hours on Saturdays, you can create different ads based on those times—and create more sales than ever before. Digital signage also serves as an effective way to get rid of paper menus and room schedules in favor of updating digital boards.

How to Choose the Right Company

Your digital signage system will determine what content you can display on your screens, which features are available to you, and how much it will cost. The first step in choosing a digital signage company is choosing what kind of digital sign you want. Many businesses use one of three kinds: room schedule signs, and digital menu boards. Or dynamic digital signs that can feature video and interactive graphics. This will give you an idea of how much you’ll be spending on your system and how much control you’ll have over your content; although many systems can be used for multiple applications, some have limitations that make them more suitable for particular functions.

Where Digital Signs Are Being Used?

It is being used in many places such as schools, airports, churches, hotels, hospitals, and even colleges. Mostly digital signage is used to create awareness about a brand or product as it creates an eye-catching element. Digital menu boards are another application of digital signage that allows users to view a variety of menu items. These menus can also be displayed in 4k high definition which ensures clarity even from far distances. Thus with large screen sizes and amazing clarity, you can use your digital signs to display your schedules too! Sometimes you need colorful banners to attract attention quickly and digitally created signs allow you to do so without harming your environment in any way. Digital displays have also started appearing on peoples’ phones these days!

Video Content Basics

High-quality video content is quickly becoming an essential marketing tool. More and more people are turning to digital signage systems as they seek out information and entertainment, rather than looking at more traditional platforms like newspapers, magazines, TV, or radio. Since 2014, traffic from mobile devices has increased by over 10x. This makes it increasingly important to make sure that your digital signage displays are ready to adapt to these changes in consumer behavior. To do so effectively, you need to create videos with high-quality images and sound that plays smoothly on all devices. The most effective way of doing so is by working with professional video production companies who can ensure that you get the best possible result from every video you produce.

Types of Video Content

Determine which type of video content will work best based on your needs. There are two types: digital menu boards and room schedule signs. Digital menu boards (commonly referred to as DMB) can be used for anything from promoting new products or services, displaying safety messages, posting company updates, and much more. They use high-resolution imagery, and live updates and can be accessed from anywhere with an internet connection. Room schedule signs (also known as RSS) streamline scheduling processes by automatically updating schedules based on input from employees in real-time. It’s especially useful for call centers, hospitals, schools, and large facilities that often have multiple shift changes every day.

Different Screen Sizes

While most signs are sized to fit in a certain space, you may need to make your content larger or smaller depending on what screen size it’s displayed on. Luckily, there are rules that govern how images scale up and down in digital signage. These rules allow screens of any size to be displayed without distorting their aspect ratio or cropping off important parts of an image. One rule of thumb is to match your image resolution (the number of pixels across and down) with your screen resolution (the physical number of pixels across and down). For example, if you want your sign shown on displays with 1080×1920 screens, then ensure that your image has a vertical resolution (1080) equal to double its horizontal resolution (1920), giving you an aspect ratio of 16:9.

Product Placement Strategies for Your Digital Signage

There are two types of product placement. The first is embedded in a video and plays automatically without any human interaction needed. In that case, you have no say in what gets displayed or when. It’s like being on TV and not having any control over what you do or say. So, here are three strategies to get your products into video content

Mobile Applications for Kiosks

More and more businesses are integrating digital signage into their operations. Kiosks have become popular in areas where it’s important to advertise menus or products while providing customers with an option to order at their convenience. Because of mobile apps, many businesses have turned to digital screens as another way to offer customers similar services. Whether you’re looking for an ordering kiosk or simply want your customers to be able to find your locations through GPS, these touch screen systems can help you easily create and manage dynamic content.

The Future Is Bright For This Industry

Compared to static signs, digital signage allows you to brand your business, display promotions, and much more. There are even ways you can use digital signage to capture leads. Don’t let your business miss out on opportunities. Invest in a digital signage system today!